Boost your small business marketing in 10 powerful steps

Promoting your small business can be a real challenge. And it gets more difficult every day, either because you have a new competitor or because other competitors are trying to pull your customers away. To make the best out of your marketing then, and to keep your paying customers, you need to promote your brand in a way that touches every part of the customer experience and uses your budget effectively. Read 10 powerful steps to boost your small business marketing, get new clients, and beat the competition.

Go professional

In today’s business world, customers choose businesses that look more credible and unique. When you go professional, you give your clients the impression that your products or services are worthy of their trust—and their money. A smart way to start would be by issuing invoices with your brand name and logo, enabling customers to pay however they wish, and following their payments with ‘thank you’ emails. If you run a retail store or sell products online, consider delivering your products with your brand packaging. If you offer services too, make sure your brand stands out effortlessly.

Impress your customers

Have you ever subscribed to a business because of a friend who told you about it with excitement? We bet you have. There’s no type of marketing as effective as word-of-mouth marketing, and to get more of this done for your business, you have to give your customers the ‘wow’ factor. Every part of your business—from your products/services themselves, to your sales, to your customer service—must exceed the customer’s expectations. Also, think of creative ways to surprise your customers, like adding a souvenir when they buy a product or sending them cards on Valentine’s Day. Not only will they become regular customers; they’ll also become ambassadors for your business.

Treating your customers like kings and queens will keep them coming back to your business with even more customers, and Vencru was created to help you achieve this. With Vencru, you can personalize every part of your customer service by storing their details, keeping automatically updated records of their activity with your business, and even showing them these records to assure them that they’re getting the best value for money. Make the most important investment you’ll ever make in your small business by entering Vencru today.

Study the competition

Competitor research isn’t something you do only when you want to start your business, but something you have to keep doing to make sure your business keeps growing. There are two important things to find out about your competitors: how they’re attracting customers, and why other customers aren’t choosing them. With this knowledge, you can compare your business with theirs, identify their strengths and weaknesses, and see how to promote your brand in a way that really brings customers.

Build a strong social media presence

 Social media is one of the fastest and easiest ways to get your brand out there, and it’s a highly effective way of reaching people. Your social media profiles should have complete and correct information about your business and what it offers. Also, it’s important to post regularly and keep people up to date on your latest products, services, and sales. Always pay attention for new marketing tips and updates on social media platforms, so you can use them the right way and to their full potential.

Get reviews & testimonials

 There are hardly any customers out there who wouldn’t want to check what others have to say about a brand before interacting with it. And this is more important if you’re offering new products or services. A good way to let potential customers know that your business is credible is by having your existing customers write reviews, testimonials, and recommendations. If you’re on a really tight budget, then your Facebook business page may be the best place to get reviews.