Market your photography business by reading this content.
You might say you are a great photographer and would not need to go the extra mile but, let my work speak for me – you would say.
Indeed, your work would, but sadly with the rise of smartphones and cheap quality cameras – the photography business is saturated.
To market your photography business, you require a skill set like consistency, self-drivenness, and receptiveness.
Why do you need to market your photography business?
By marketing your photography business, your clients are presented with a detailed understanding of what you do and your brand identity.
Do you want to build a sustainable identity for your business? I’m sure you do.
A colleague once said, marketing your photography business can be for the following reasons: To,
- Enlighten and educate your clients on the services you provide.
- Build and maintain your brand identity for easy identification.
- Make your services available to clients.
- Grow your business.
- Advertise and sell your services.
- Guarantee clients a lifestyle experience after every photo section.
- Encourage clients by addressing unresolved issues.
How can marketing help your photography business?
Marketing can benefit your photography business in so many ways.
Some of these ways are: by,
- Bringing your images/portfolio to your target audience.
- Putting you on top of the list of every search engine (this we will explain in the few selected tips section).
- Keeping you up to date on the latest trends.
- Increase your profit margin.
- Get you more clients from all around the world.
- The results from your marketing campaigns will keep you informed on the most lucrative season of your business.
Here are the top 8 tips on how to market your photography business.
- Build and manage your website
- Employ SEO optimization skills to get found in search engines
- Create and maintain strong connections with your clients by going social
- Optimize all blog content before publishing
- Generate periodic email campaigns
- Specialize in a niche and hone your photography skills
- With the use of videos/art galleries, advertise your uniqueness
- Grow your circle of referrals
Build and manage your website
It’s important to build your online presence. You cannot connect with your clients without a website and social media pages.
Clients prefer to identify with your personality, peculiarities, and values. They want to be enlightened by you.
To be a successful photographer, you must achieve online success, and to do that, you must invest in your website.
How best can you go about this?
- Select a short and easy-to-remember photography business name.
- Choose a domain name and hosting for your website from a reliable provider.
- Make your website lively and entertaining with lots of stunning images.
- On the about you section, say a lot about yourself, even if not related to photography.
An example of such is information on your love for pets, hiking, swimming, skydiving, and much more.
You’d be amazed at the number of clients that resonates with you. In their minds, you’ve become more than a photographer.
Employ SEO optimization skills to get found in search engines
Great! Your website is up and running. The next step is getting found.
With Search Engine Optimization (SEO) skills, your content, website, or images will rank high on search engines, especially by showing up on their 1st pages.
You’ll be able to attract visitors and potential clients to your website, just by doing this.
The search engine recognizes what your posts are about, and rank them in an order.
To market your photography business, this tip is an important step.
Create and maintain strong connections with your clients by going social
Building your brand doesn’t begin and end with the 1st tip mentioned above, but goes a long way.
To connect with your client, sharing your photos and videos on social media is a great idea. This information: Increases/Extend,
- Your brand identity
- Traffic to your website
- Your reach
A great way to engage with your clients is by posting behind-the-scenes peeks (of images and videos) into your business.
Here are a few platforms to build your online presence on:
- Snapchat
More traffic equals more business and more earnings, so therefore, set aside sometime every day to engage with your target audience.
Never forget to encourage visitors to your website to share your images on their social accounts as well!
Optimize all blog content before publishing
Your content is an avenue for your clients to meet with you without really doing much.
Content writing/marketing is essential to drive more traffic to your business and grow it.
The use of search engine optimization (SEO) tools like the few listed below is essential. They make you rank on the 1st page of every search engine.
Here are a few SEO – tools:
As a photographer, you need not write much content. Uploading more quality images or short video can get your information out there.
Generate periodic email campaigns
You might think that generating periodic email campaigns are not beneficial – they keep you at the top list of your clients.
Every quarterly, emails are to be sent to your clients. You’d be amazed at how prompt and encouraging their response will be.
With CRM (Customer Relationship Management), you can stay updated on the contacts you wish to work with and communicate with.
Remember, your email newsletter doesn’t have to be less fun, but interesting and captivating.
Specialize in a niche and hone your photography skills
You could be a skilled T-shaped, specialized, or generalized photographer.
As photography, you’d begin by taking up all jobs (generalized) from your clients.
In the course of working, you’d gain experience, and move into becoming a specialized photographer by honing your skill. That’ll make you stand out, be respected, and be highly valued.
Before transcending into becoming a specialized photographer, here are questions you need to ask yourself: what,
- Type of pictures do you feel comfortable creating?
- Number of clients has similar value to yours?
- Clients pay you what you’re worth?
It might sound uneasy shifting from being a generalized photographer to being specialized, but at this stage, you’re beginning to identify your area of expertise.
Here are some genres to consider:
- Babies and kids
- Commercial
- Engagements, bridal showers, and weddings
- Families/Reunion
- Headshots/Passports
- Lifestyle
- Photojournalism
- Real estate
With the use of videos/art galleries, advertise your uniqueness
As mentioned in the 3rd tip, to increase traffic to your website; videos and images will be uploaded on your website and social media.
Including images and videos of behind-the-scene peeks into your business is a unique way to engage your visitors; keep in mind to upload quality images.
Grow your circle of referral;
This section is sometimes overlooked, thereby putting away a solid medium of acquiring more clients.
Most clients depend on referrals from colleagues, family, or friends to get involved in anything.
Luckily, your incredible services will convince your clients to refer you to their colleagues without any further push.
Final takeaway
These tips for marketing your photography business will make you stand out. Making every moment memorable for your client is your step to greater heights.
Let’s know more about the marketing techniques you use in the comments section.
Make sure you stay tuned to our blog to get more amazing resources to help you navigate the market as a small business. Good luck!
